B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the
Mastering today’s B2B Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan
The B2B purchasing procedure can be prolonged and intricate, with numerous decision-makers and stakeholder groups included. This can lead to long sales cycles and a lower win percentage for companies. By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the